Local business data · Milwaukee

Where Milwaukee's local businesses are most crowded

We counted 16 kinds of storefront and office businesses per 1,000 households in 66 residential ZIP codes across the Milwaukee metro (652,316 households). Here's where competition is densest, how the metro compares with Wisconsin and the U.S., and the big ZIPs where fewer than 3 of a business type are recorded.

Key findings

Brookfield (53005) ranks among the 10 most crowded ZIPs in the metro for 13 of 16 business types, including dentists, chiropractors, veterinarians.
Milwaukee has 1.7 times the U.S. rate of child care centers per household: 0.96 per 1,000 households, against 0.56 nationally.
Mequon (53092) has 13 chiropractic offices for 8,325 households, about 6 times the metro rate.
Milwaukee (53202), with 16,699 households, has fewer than 3 general auto repair shops recorded. Counts under 3 aren't published, so it could be one or two.

The metro at a glance

Businesses per 1,000 households across the metro, next to Wisconsin and the U.S.

Business type	Recorded	Metro	WI	U.S.
Dentists	632	0.97	0.69	1.00
Chiropractors	184	0.28	0.34	0.25
Veterinarians	89	0.14	0.15	0.18
Gyms & fitness centers	206	0.32	0.26	0.26
Beauty salons	398	0.61	0.56	0.61
Nail salons	190	0.29	0.15	0.23
Full-service restaurants	1,135	1.74	1.89	1.93
Fast-food & counter-service restaurants	1,138	1.74	1.52	2.04
General auto repair shops	404	0.62	0.62	0.57
Dry cleaners & laundry services	13	0.02	0.01	0.07
Child care centers	623	0.96	0.54	0.56
Pet care (grooming, boarding, training)	102	0.16	0.13	0.13
Law offices	609	0.93	0.62	1.22
Insurance agencies	719	1.10	0.95	0.97
CPA offices	174	0.27	0.19	0.37
Investment advisers	117	0.18	0.13	0.14

Dentists

632 recorded across the metro, 0.97 per 1,000 households. The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53226	Milwaukee	8,497	33	3.88
53005	Brookfield	8,519	33	3.87
53130	Hales Corners	3,157	11	3.48
53092	Mequon	8,325	27	3.24
53217	Milwaukee	11,687	35	2.99
53227	Milwaukee	10,700	26	2.43
53122	Elm Grove	2,250	5	2.22
53074	Port Washington	5,752	11	1.91
53045	Brookfield	9,593	18	1.88
53095	West Bend	11,906	22	1.85

Large ZIPs with fewer than 3 recorded: Milwaukee (53218) – 14,649 households, Milwaukee (53208) – 11,679 households. Counts under 3 aren't published, so each could have one or two.

Chiropractors

184 recorded across the metro, 0.28 per 1,000 households (1.1 times the U.S. rate). The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53018	Delafield	3,225	8	2.48
53130	Hales Corners	3,157	5	1.58
53092	Mequon	8,325	13	1.56
53226	Milwaukee	8,497	11	1.29
53005	Brookfield	8,519	9	1.06
53045	Brookfield	9,593	9	0.94
53029	Hartland	8,313	7	0.84
53072	Pewaukee	12,046	9	0.75
53066	Oconomowoc	15,015	11	0.73
53228	Milwaukee	6,982	5	0.72

Large ZIPs with fewer than 3 recorded: Milwaukee (53215) – 19,446 households, Milwaukee (53209) – 18,881 households, Milwaukee (53221) – 16,383 households, Oak Creek (53154) – 15,164 households, Milwaukee (53219) – 14,947 households, Milwaukee (53218) – 14,649 households. Counts under 3 aren't published, so each could have one or two.

Veterinarians

89 recorded across the metro, 0.14 per 1,000 households (below the U.S. rate of 0.18). The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53074	Port Washington	5,752	5	0.87
53029	Hartland	8,313	6	0.72
53005	Brookfield	8,519	5	0.59
53024	Grafton	8,379	4	0.48
53051	Menomonee Falls	16,164	7	0.43
53220	Milwaukee	12,106	5	0.41
53092	Mequon	8,325	3	0.36
53095	West Bend	11,906	4	0.34
53211	Milwaukee	15,239	5	0.33
53213	Milwaukee	12,196	4	0.33

Large ZIPs with fewer than 3 recorded: Milwaukee (53215) – 19,446 households, Milwaukee (53202) – 16,699 households, Milwaukee (53214) – 16,179 households, Milwaukee (53218) – 14,649 households, New Berlin (53151) – 14,028 households, Milwaukee (53204) – 13,840 households. Counts under 3 aren't published, so each could have one or two.

Gyms & fitness centers

206 recorded across the metro, 0.32 per 1,000 households (1.2 times the U.S. rate). The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53122	Elm Grove	2,250	3	1.33
53005	Brookfield	8,519	11	1.29
53018	Delafield	3,225	4	1.24
53092	Mequon	8,325	10	1.20
53045	Brookfield	9,593	10	1.04
53029	Hartland	8,313	8	0.96
53217	Milwaukee	11,687	11	0.94
53202	Milwaukee	16,699	15	0.90
53012	Cedarburg	7,815	6	0.77
53228	Milwaukee	6,982	5	0.72

Large ZIPs with fewer than 3 recorded: Milwaukee (53215) – 19,446 households, Milwaukee (53221) – 16,383 households, Milwaukee (53219) – 14,947 households, Milwaukee (53218) – 14,649 households, Milwaukee (53212) – 13,603 households, Milwaukee (53223) – 12,173 households. Counts under 3 aren't published, so each could have one or two.

Note: Independent personal trainers without employees aren't counted.

Beauty salons

398 recorded across the metro, 0.61 per 1,000 households. The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53130	Hales Corners	3,157	12	3.80
53005	Brookfield	8,519	22	2.58
53018	Delafield	3,225	8	2.48
53122	Elm Grove	2,250	5	2.22
53092	Mequon	8,325	16	1.92
53202	Milwaukee	16,699	31	1.86
53226	Milwaukee	8,497	13	1.53
53045	Brookfield	9,593	14	1.46
53228	Milwaukee	6,982	10	1.43
53095	West Bend	11,906	16	1.34

Large ZIPs with fewer than 3 recorded: Milwaukee (53215) – 19,446 households, Milwaukee (53218) – 14,649 households, Milwaukee (53212) – 13,603 households, Milwaukee (53223) – 12,173 households, Milwaukee (53216) – 11,893 households. Counts under 3 aren't published, so each could have one or two.

Note: Booth renters and self-employed stylists aren't counted, so the real number of stylists is much higher than the number of salons.

Nail salons

190 recorded across the metro, 0.29 per 1,000 households (1.3 times the U.S. rate). The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53130	Hales Corners	3,157	4	1.27
53018	Delafield	3,225	4	1.24
53092	Mequon	8,325	7	0.84
53045	Brookfield	9,593	8	0.83
53005	Brookfield	8,519	7	0.82
53226	Milwaukee	8,497	6	0.71
53217	Milwaukee	11,687	8	0.68
53235	Saint Francis	5,009	3	0.60
53024	Grafton	8,379	5	0.60
53095	West Bend	11,906	7	0.59

Large ZIPs with fewer than 3 recorded: Milwaukee (53215) – 19,446 households, Waukesha (53186) – 14,550 households, Waukesha (53188) – 14,364 households. Counts under 3 aren't published, so each could have one or two.

Note: Self-employed nail technicians aren't counted.

Full-service restaurants

1,135 recorded across the metro, 1.74 per 1,000 households (below the U.S. rate of 1.93). The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53202	Milwaukee	16,699	109	6.53
53018	Delafield	3,225	15	4.65
53130	Hales Corners	3,157	12	3.80
53204	Milwaukee	13,840	52	3.76
53005	Brookfield	8,519	29	3.40
53092	Mequon	8,325	26	3.12
53207	Milwaukee	16,303	45	2.76
53045	Brookfield	9,593	25	2.61
53072	Pewaukee	12,046	31	2.57
53012	Cedarburg	7,815	20	2.56

Fast-food & counter-service restaurants

1,138 recorded across the metro, 1.74 per 1,000 households (below the U.S. rate of 2.04). The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53018	Delafield	3,225	16	4.96
53130	Hales Corners	3,157	13	4.12
53202	Milwaukee	16,699	66	3.95
53005	Brookfield	8,519	29	3.40
53233	Milwaukee	4,491	14	3.12
53226	Milwaukee	8,497	26	3.06
53095	West Bend	11,906	35	2.94
53214	Milwaukee	16,179	46	2.84
53205	Milwaukee	3,528	10	2.83
53217	Milwaukee	11,687	31	2.65

General auto repair shops

404 recorded across the metro, 0.62 per 1,000 households. The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53080	Saukville	2,320	5	2.16
53086	Slinger	3,880	7	1.80
53027	Hartford	9,727	13	1.34
53012	Cedarburg	7,815	10	1.28
53186	Waukesha	14,550	18	1.24
53033	Hubertus	2,455	3	1.22
53092	Mequon	8,325	9	1.08
53189	Waukesha	10,236	11	1.07
53110	Cudahy	8,567	9	1.05
53118	Dousman	2,876	3	1.04

Large ZIPs with fewer than 3 recorded: Milwaukee (53202) – 16,699 households, Milwaukee (53211) – 15,239 households, Milwaukee (53217) – 11,687 households. Counts under 3 aren't published, so each could have one or two.

Note: Specialty shops (body, transmission, oil change) and car washes are counted separately and aren't included; solo mechanics without employees aren't counted.

Dry cleaners & laundry services

13 recorded across the metro, 0.02 per 1,000 households (below the U.S. rate of 0.07). The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53005	Brookfield	8,519	4	0.47
53217	Milwaukee	11,687	3	0.26
53211	Milwaukee	15,239	3	0.20
53202	Milwaukee	16,699	3	0.18

Large ZIPs with fewer than 3 recorded: Milwaukee (53215) – 19,446 households, Milwaukee (53209) – 18,881 households, Milwaukee (53221) – 16,383 households, Milwaukee (53207) – 16,303 households, Milwaukee (53214) – 16,179 households, Menomonee Falls (53051) – 16,164 households. Counts under 3 aren't published, so each could have one or two.

Note: Coin-operated laundromats are a separate category and aren't included.

Child care centers

623 recorded across the metro, 0.96 per 1,000 households (1.7 times the U.S. rate). The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53216	Milwaukee	11,893	61	5.13
53210	Milwaukee	9,231	43	4.66
53206	Milwaukee	7,611	34	4.47
53218	Milwaukee	14,649	50	3.41
53209	Milwaukee	18,881	60	3.18
53208	Milwaukee	11,679	37	3.17
53212	Milwaukee	13,603	28	2.06
53223	Milwaukee	12,173	25	2.05
53225	Milwaukee	9,930	18	1.81
53224	Milwaukee	7,802	12	1.54

Large ZIPs with fewer than 3 recorded: Milwaukee (53202) – 16,699 households, Waukesha (53189) – 10,236 households. Counts under 3 aren't published, so each could have one or two.

Note: Home-based child care run without employees isn't counted.

Pet care (grooming, boarding, training)

102 recorded across the metro, 0.16 per 1,000 households (1.2 times the U.S. rate). The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53080	Saukville	2,320	5	2.16
53086	Slinger	3,880	4	1.03
53012	Cedarburg	7,815	5	0.64
53089	Sussex	7,727	4	0.52
53220	Milwaukee	12,106	6	0.50
53189	Waukesha	10,236	5	0.49
53066	Oconomowoc	15,015	7	0.47
53151	New Berlin	14,028	6	0.43
53149	Mukwonago	7,204	3	0.42
53022	Germantown	7,938	3	0.38

Large ZIPs with fewer than 3 recorded: Milwaukee (53215) – 19,446 households, Milwaukee (53202) – 16,699 households, Milwaukee (53221) – 16,383 households, Milwaukee (53218) – 14,649 households, Milwaukee (53204) – 13,840 households, Franklin (53132) – 13,702 households. Counts under 3 aren't published, so each could have one or two.

Note: Veterinarians are a separate category; mobile and solo groomers without employees aren't counted.

Law offices

609 recorded across the metro, 0.93 per 1,000 households (below the U.S. rate of 1.22). The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53202	Milwaukee	16,699	161	9.64
53226	Milwaukee	8,497	44	5.18
53122	Elm Grove	2,250	11	4.89
53005	Brookfield	8,519	33	3.87
53092	Mequon	8,325	23	2.76
53217	Milwaukee	11,687	29	2.48
53233	Milwaukee	4,491	11	2.45
53186	Waukesha	14,550	27	1.86
53188	Waukesha	14,364	23	1.60
53045	Brookfield	9,593	13	1.36

Large ZIPs with fewer than 3 recorded: Milwaukee (53209) – 18,881 households, Milwaukee (53221) – 16,383 households, Milwaukee (53218) – 14,649 households, Milwaukee (53223) – 12,173 households, Milwaukee (53216) – 11,893 households, Muskego (53150) – 10,376 households. Counts under 3 aren't published, so each could have one or two.

Insurance agencies

719 recorded across the metro, 1.10 per 1,000 households (1.1 times the U.S. rate). The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53122	Elm Grove	2,250	18	8.00
53005	Brookfield	8,519	55	6.46
53018	Delafield	3,225	14	4.34
53226	Milwaukee	8,497	35	4.12
53092	Mequon	8,325	32	3.84
53130	Hales Corners	3,157	11	3.48
53202	Milwaukee	16,699	57	3.41
53045	Brookfield	9,593	25	2.61
53029	Hartland	8,313	21	2.53
53186	Waukesha	14,550	30	2.06

Large ZIPs with fewer than 3 recorded: Milwaukee (53212) – 13,603 households, Milwaukee (53216) – 11,893 households. Counts under 3 aren't published, so each could have one or two.

CPA offices

174 recorded across the metro, 0.27 per 1,000 households (below the U.S. rate of 0.37). The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53122	Elm Grove	2,250	5	2.22
53005	Brookfield	8,519	15	1.76
53202	Milwaukee	16,699	26	1.56
53130	Hales Corners	3,157	4	1.27
53188	Waukesha	14,364	16	1.11
53226	Milwaukee	8,497	8	0.94
53018	Delafield	3,225	3	0.93
53022	Germantown	7,938	7	0.88
53012	Cedarburg	7,815	6	0.77
53092	Mequon	8,325	6	0.72

Large ZIPs with fewer than 3 recorded: Milwaukee (53215) – 19,446 households, Milwaukee (53221) – 16,383 households, Milwaukee (53207) – 16,303 households, Milwaukee (53211) – 15,239 households, Oak Creek (53154) – 15,164 households, Milwaukee (53219) – 14,947 households. Counts under 3 aren't published, so each could have one or two.

Note: Tax-prep-only offices are a separate category and aren't included.

Investment advisers

117 recorded across the metro, 0.18 per 1,000 households (1.3 times the U.S. rate). The most crowded ZIPs:

ZIP	Place	Households	Recorded	Per 1,000
53122	Elm Grove	2,250	9	4.00
53005	Brookfield	8,519	15	1.76
53226	Milwaukee	8,497	14	1.65
53018	Delafield	3,225	5	1.55
53022	Germantown	7,938	9	1.13
53202	Milwaukee	16,699	16	0.96
53045	Brookfield	9,593	9	0.94
53092	Mequon	8,325	7	0.84
53188	Waukesha	14,364	8	0.56
53095	West Bend	11,906	5	0.42

How to read the numbers

Counts cover business locations with paid employees, in 2023. Self-employed owners aren't included, so every count is a minimum.
Counts under 3 aren't published for a ZIP and business type, so "fewer than 3 recorded" can mean one, two, or none.
"Most crowded" ranks ZIPs with at least 2,000 households by businesses per 1,000 households. Downtowns and shopping districts rank high because they serve workers and visitors as well as residents.
The metro is the Milwaukee-Waukesha, WI metropolitan area. A ZIP counts toward it when most of its land is in one of the metro's counties.
Free to quote or chart with credit to Good Mail Co and a link to this page.

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