For home-service trades

    Direct mail marketing for contractors

    A homeowner's inbox gets a hundred pitches a day. Their mailbox gets three. For trades where one job is worth thousands, direct mail remains the channel where a local contractor can still own the moment a homeowner decides — if the right homes get the mail.

    The mailbox is uncrowded

    Digital ad costs for home services keep climbing — clicks for competitive trades routinely cost more than a postcard, envelope, and stamp combined. Physical mail gets opened, handled, and kept on the fridge.

    Only some homes matter

    Only a small share of homes will need a roof, furnace, or new windows this year. Blanket mail pays to reach everyone else too. We score and rank every home in your markets through our proprietary lead-qualification process, and your offer goes only to the top of that list.

    Repetition closes big tickets

    Nobody replaces a roof off one postcard. Your offer reaches the same qualified homes every cycle for your whole term, so when the homeowner is finally ready, yours is the name they've seen five times.

    Blanket the neighborhood, or target the right homes?

    Saturation mail (EDDM) is the cheapest way to reach everyone — and for restaurants or dentists, "everyone" is the right audience. For a big-ticket trade it isn't: most of those pieces land on renters, recent buyers, and homes that just had the work done. Paying more per piece to reach dramatically fewer, better homes is the trade-optimized version of direct mail. We wrote an honest side-by-side: EDDM vs. targeted direct mail.

    What it costs — and what pays it back

    Pricing is per qualified lead and varies by trade and market — you see your exact price before you pay. Printing and postage are billed at cost on top, and the per-piece rate drops as your volume grows. The payback math is what makes trades special: a single roof replacement or window project typically covers an entire 500-address campaign with margin to spare. Full details on the pricing page.

    500+

    qualified homes minimum, exclusive to you

    3 or 6

    month terms — no auto-renewal, ever

    7

    trades: roofing, HVAC, windows, siding, electrical, water heater, pool

    Run your own numbers first

    Marketing ROI calculator

    Compare cost per lead across Google Ads, shared lead platforms, and qualified direct mail — free, no signup.

    Website speed grader

    Your mail sends homeowners to your site — see how fast it really loads on their phone.

    See which qualified homes are available in your markets.

    Pick your trade and markets, see your exact price, and check out in minutes — category exclusivity included.