Free tools
Free marketing tools for contractors
No signup, no email gate. We build tools we'd want as a small home-service business — because contractors who market smarter are exactly who we work with.
Marketing ROI calculator
Compare Google Ads, shared lead platforms, and qualified direct mail side by side — cost per lead, jobs won, and return at your real numbers.
Open the toolWebsite speed grader
A plain-language report card on how fast your site loads on a phone, powered by Google's own speed test — and what to fix first.
Open the toolEDDM cost calculator
What Every Door Direct Mail really costs, all-in — printing, postage, and delivery in one flat per-piece rate.
Open the toolWant the leads, not just the tools?
Good Mail scores homeowners for your trade and puts your offer in front of them every month — exclusive to you.