The homeowners most likely to need you next — found by our proprietary process.
We score and rank the homes in your markets, then put your offer in front of the ones most likely to hire you — every month. Fewer wasted dollars. More real jobs.
See your exact price and start in minutes — no discovery call, no quote-via-email.
Now serving the Twin Cities metro. Buy leads in 500-lead chunks. 3-month minimum.
Time for a new roof?
From Your Neighborhood Roofer
Proprietary lead quality
Every home in your markets is scored and ranked by our proprietary process. You reach the best ones first.
Done-for-you, self-serve
See your exact price, pick your markets, and start in minutes — no sales call. We handle design intake, print, postage, and QR tracking from there.
Category exclusivity
One contractor per category, per market. Your leads are yours alone.
The Problem
Mailing every door spends most of your budget on the wrong houses.
Roofs last about 25 years. Furnaces about 15. Most homes on a route aren't due for anything — so most of the route is wasted spend.
Most of your mail reaches homeowners who don't need you
Carrier-route mail hits every door — including the homeowner who replaced their roof last year.
You pay for the whole route, not the right homes
Saturation pricing rewards volume, not fit. Most of what you mail reaches people who will never call.
You can't tell what's actually working
By the time the next drop is due, you still don't know which households responded — or why.
The right list beats the whole route.
Our proprietary process scores and ranks the homes in your markets, so your budget goes to the ones most likely to need you — not every door on the street.
How It Works
Buy your leads. We put you in front of the right homes every cycle.
Buy qualified leads in 500-lead chunks, pick a 3-, 6-, or 12-month term, and we put your offer in front of those homeowners every month — delivered by direct mail, so you show up on the kitchen table, not buried in a spam folder.
Pick your trade
Roofing, HVAC, windows, siding, electrical, or water heater.
Pick your markets
Choose one or more markets in the Twin Cities metro. One contractor per category, per market.
We put you in front of them
Your offer reaches the top-scored homeowners for your trade every cycle. Print, postage, and list refresh handled.
See who responds
Every mailpiece carries a QR code. Watch real homeowners respond, market by market and cycle by cycle.
What You Get
Why It Matters
Homes scored and ranked by our proprietary process
Your offer reaches the homeowners most likely to need your trade soon — not a random route
Category exclusivity in your markets
No other roofer (or HVAC shop, etc.) gets your leads in your market while your term runs
We don't re-mail people who already responded
Once a household scans your QR code, calls, or fills out the form, they drop off your list for 12 months. Your next cycle goes to fresh homes — not the same houses you already paid to reach.
QR-code response tracking
See who scanned, when, and from which market
Self-serve signup
From picking your markets to homeowners in your funnel — no sales call
3 / 6 / 12-month terms
Pick the term that fits; longer terms lower your per-lead price
Our Proprietary Process
We find the homeowners who are ready to buy.
Other vendors filter a list by home age and value and mail every match. We score and rank each home individually for your trade — so the homes you reach are the ones most likely to turn into work, not the ones any competitor could pull from the same filter.
A list you can't buy anywhere else
We qualify and rank every home through our own proprietary process. The result is a lead list that's exclusive to Good Mail Co. — your competitors can't buy it.
Filtered isn't qualified
Anyone can filter a list by home age and home value — and every other vendor in your market is mailing the same households you'd get that way. We score each home for the trade you actually sell, so a roofer's list and an electrician's list look different even on the same street.
Continuously aged and refreshed
Our process re-scores homes as conditions change, and we never reach back out to people who already responded. When a household scans, calls, or fills out the form, they drop off your list for 12 months — so each new cycle reaches fresh homeowners.
Category Exclusivity
When you buy a market, we lock the door behind you.
Other vendors sell the same filtered list to every roofer in town. We don't. When you take a market for your category, no other contractor in that category gets those leads while your term runs.
No second roofer
The homeowner due for a new roof in your market sees one roofer's offer — yours. Not two. Not three.
Enforced by the way you buy
Exclusivity isn't a promise we make and hope no one notices. The leads come off the pool when you reserve them — they're not available to anyone else in your category, full stop.
One category per market
A roofer and an HVAC company can both run in the same market — they're different categories. But not two roofers. First in, only one in.
Markets sell out. Check whether your category is still open before someone else takes it.
Features
Built for contractors. Not generic local businesses.
Six trades, qualified leads, real category exclusivity, real response data.
Pick your markets
Choose one or more markets in the Twin Cities metro. We show you where your category is still open and how many qualified leads are available.
QR-code response tracking
Every mailpiece carries a unique QR code. See who scanned, when, and from which market.
We don't re-mail past responders
When a household scans your QR code, calls, or fills out the form, we drop them from your list for 12 months. They're already in your sales pipeline — your next cycle should go to fresh homes, not the same ones twice.
Live pricing, instant checkout
See your exact per-market price and check out in minutes. No 10-minute discovery call, no quote-via-email, no back-and-forth with an account rep.
Self-serve signup
Pick your trade, your markets, and your term in the wizard. We take it from there.
Per-market dashboard
Watch scan rates market by market and cycle by cycle. Buy more where it's working.
Trades We Serve
Six trades today. More coming.
Each trade gets its own scoring model. Roofers and electricians don't get the same list.
Available now in the Twin Cities metro
Roofing
HVAC
Windows
Siding
Electrical
Water Heater
Coming soon — join the waitlist
Solar
Gutters
Painting
Landscaping
Founding cohort — Spring/Summer 2026
Named-customer scan rates and revenue will live here.
We're new. The first three to five contractors per trade get a 10–20% founding-cohort discount on their first cycle in exchange for a named testimonial — same trust we'd want before we'd buy. Until those land, we'd rather show you the system than make up numbers.
See if your category is still open in your markets.
Pick your trade and your markets. See your exact price. Check out in minutes — no discovery call, no quote-via-email. Your offer reaches your top-scored homeowners next cycle.