Free tool
Contractor marketing ROI calculator
Put in your trade, ticket size, and budget — see cost per lead, jobs won, and return for three common channels, side by side. Every assumption is editable.
Your business
Channel assumptions
Industry ballparks — adjust to your own numbers.
Shared platforms typically sell the same lead to several contractors, so fewer of those quotes close.
Default is a conservative 1% — qualified, repeat-touch mail campaigns often do better.
Good Mail qualified direct mail
That's us- Cost per lead
- $118
- Leads / month
- 16.9
- Jobs won / month
- 5.1
- Revenue / month
- $60,984
- Return on spend
- 30.5×
1,694 qualified homes reached every month — the same homes each cycle, exclusive to you
Google Ads / Local Services
- Cost per lead
- $200
- Leads / month
- 10
- Jobs won / month
- 3
- Revenue / month
- $36,000
- Return on spend
- 18×
Shared lead platforms
- Cost per lead
- $75
- Leads / month
- 26.7
- Jobs won / month
- 4
- Revenue / month
- $48,000
- Return on spend
- 24×
Each lead is typically sold to several contractors — the close-rate haircut is editable above
Cost per lead, compared
Lower is better — at your numbers above.
This is a planning model, not a quote. Channel costs and response rates vary by market and season; the Good Mail column uses our public pricing shape (per-address lead value by trade plus print & postage at cost, 500-address minimum) — your exact price for your markets shows in the app before you pay.
Also try: Website speed grader — see how fast your site loads for the homeowners these channels send you.
Like the math? See your real price.
Pick your trade and markets in the app and you'll see your exact per-lead price before you pay — qualified homes, exclusive to you, mailed every cycle.