Every Door Direct Mail · Flooring

    EDDM for flooring companies

    Floors wear out on a schedule. Older owner-occupied homes are where 20-year-old carpet and dated vinyl live — and where remodel budgets get spent.

    Who your mail reaches — and why

    For flooring, our advisor targets owner-occupied older homes — the ones most due for a flooring refresh. Neighborhoods are ranked by housing age with an owner-occupancy floor, because remodels need owners with equity.

    We rank neighborhoods for flooring by:

    • •Housing age (older homes = due for a refresh)
    • •Owner-occupied share
    • •Distance from your showroom

    Every recommendation comes with a plain-language reason, and you can override it with a different audience in one click.

    See the competition first

    You see how many flooring businesses already mail each neighborhood before you book — most older-home pockets are lightly contested.

    Your neighborhoods, exclusively

    One business per neighborhood per category per month — when you book it, no competing flooring offer shares those mailboxes that month.

    One all-in price

    From $0.86 per piece down to $0.66 at volume — printing, postage, and delivery included. A typical ~1,000-mailbox neighborhood runs about $1,000. Run your numbers.

    Campaigns that work for flooring

    • →Free in-home measure with a seasonal material promotion
    • →Financing-forward whole-room package
    • →Before/after transformation creative for older-home blocks

    Common questions

    Does EDDM work for flooring companies?

    For a considered, high-ticket purchase like flooring, mail works as the trigger that starts the project — especially in older homes where the need is visible underfoot every day. The showroom visit or in-home estimate is your conversion.

    How much does EDDM cost for a flooring company?

    One flat all-in rate covers printing, postage, and delivery: from $0.86 per piece, dropping to $0.66 at higher volumes. A typical neighborhood of about 1,000 mailboxes runs about $1,000. Try the numbers yourself with our free EDDM cost calculator.

    What offer moves flooring jobs?

    Free in-home measure + quote, financing framing, and a concrete material promotion (LVP, hardwood refinish). Room-transformation photography does the selling.

    Why not just use the free USPS EDDM tool?

    You can — USPS delivers the mail either way, and we use the same postal rails. But the free tool only shows routes and takes your postage; it won't tell a flooring business which neighborhoods are actually worth mailing, print your cards, bundle them to spec, or handle the forms and the post-office drop. That's the work that decides whether the campaign pays off, and it's what our flat rate includes.

    See the neighborhoods we'd recommend for your flooring business.

    Create an account, drop a pin, and explore the map — recommendations, competition, and pricing before you spend a dollar.

    Learn more: complete EDDM guide · how our EDDM works · EDDM vs. targeted · cost calculator · postcard design guide