Every Door Direct Mail · Insurance

    EDDM for insurance agents

    Homeowners carry home, auto, umbrella, and life policies — and they switch locally. Owner-occupied neighborhoods are the whole game for agency mail.

    Who your mail reaches — and why

    For insurance, our advisor targets owner-occupied households — the core home/auto/life insurance audience. Owner-occupancy is the single strongest signal for multi-policy households.

    We rank neighborhoods for insurance by:

    • •Owner-occupied share (with a floor)
    • •Household stability
    • •Distance from your agency

    Every recommendation comes with a plain-language reason, and you can override it with a different audience in one click.

    See the competition first

    You see how many insurance businesses already mail each neighborhood — captive and independent agencies cluster, so the open pockets are worth taking.

    Your neighborhoods, exclusively

    One business per neighborhood per category per month — when you book it, no competing insurance offer shares those mailboxes that month.

    One all-in price

    From $0.86 per piece down to $0.66 at volume — printing, postage, and delivery included. A typical ~1,000-mailbox neighborhood runs about $1,000. Run your numbers.

    Campaigns that work for insurance

    • →Free coverage-review offer with local-agent photography
    • →Bundle-savings framing for home+auto households
    • →New-agency or new-agent introduction to nearby neighborhoods

    Common questions

    Is EDDM effective for insurance agents?

    Yes — insurance is a trust-and-timing business. Consistent local presence in homeowner neighborhoods puts your agency in the consideration set when a renewal shock or life event triggers shopping.

    What does EDDM cost for an insurance agency?

    One flat all-in rate covers printing, postage, and delivery: from $0.86 per piece, dropping to $0.66 at higher volumes. A typical neighborhood of about 1,000 mailboxes runs about $1,000. Try the numbers yourself with our free EDDM cost calculator.

    What offer works on an insurance postcard?

    A free coverage review or quote comparison with a local-agent framing — your face, your office, your community ties. Bundle-savings framing gives homeowners a concrete reason to call.

    Why not just use the free USPS EDDM tool?

    You can — USPS delivers the mail either way, and we use the same postal rails. But the free tool only shows routes and takes your postage; it won't tell a insurance business which neighborhoods are actually worth mailing, print your cards, bundle them to spec, or handle the forms and the post-office drop. That's the work that decides whether the campaign pays off, and it's what our flat rate includes.

    See the neighborhoods we'd recommend for your insurance business.

    Create an account, drop a pin, and explore the map — recommendations, competition, and pricing before you spend a dollar.

    Learn more: complete EDDM guide · how our EDDM works · EDDM vs. targeted · cost calculator · postcard design guide