Every Door Direct Mail · Orthodontics

    EDDM for orthodontists

    Braces are a family decision with a narrow window. Your mail should concentrate on the neighborhoods where families with kids in the prime orthodontic years actually live.

    Who your mail reaches — and why

    For orthodontics, our advisor targets families with school-age kids — the prime years for braces. We set a higher family-density bar for orthodontics than for general dental, because the buying window is narrower.

    We rank neighborhoods for orthodontics by:

    • Share of households with school-age kids (higher floor than dental)
    • Family-household density
    • Distance from your practice

    Every recommendation comes with a plain-language reason, and you can override it with a different audience in one click.

    See the competition first

    You see how many orthodontic businesses already serve each neighborhood before you commit — open markets are labeled as exactly that.

    Your neighborhoods, exclusively

    One business per neighborhood per category per month — when you book it, no competing orthodontics offer shares those mailboxes that month.

    One all-in price

    From $0.86 per piece down to $0.66 at volume — printing, postage, and delivery included. A typical ~1,000-mailbox neighborhood runs about $1,000. Run your numbers.

    Campaigns that work for orthodontics

    • Free consult + flexible-payment framing for braces
    • Invisalign teen offer timed to school-year milestones
    • Before/after smile creative with a parent-facing message

    Common questions

    Is direct mail still effective for orthodontists?

    For a high-ticket, locally-decided service like orthodontics, a physical postcard in the right family household outperforms most digital impressions — parents keep it, discuss it, and act on it when the consult conversation comes up.

    What does EDDM cost for an orthodontic practice?

    One flat all-in rate covers printing, postage, and delivery: from $0.86 per piece, dropping to $0.66 at higher volumes. A typical neighborhood of about 1,000 mailboxes runs about $1,000. Try the numbers yourself with our free EDDM cost calculator.

    How is this different from mailing near my office?

    Proximity still matters — but two neighborhoods the same distance away can differ several-fold in families with kids the right age. We rank by that, not just by radius.

    Why not just use the free USPS EDDM tool?

    You can — USPS delivers the mail either way, and we use the same postal rails. But the free tool only shows routes and takes your postage; it won't tell a orthodontics business which neighborhoods are actually worth mailing, print your cards, bundle them to spec, or handle the forms and the post-office drop. That's the work that decides whether the campaign pays off, and it's what our flat rate includes.

    See the neighborhoods we'd recommend for your orthodontics business.

    Create an account, drop a pin, and explore the map — recommendations, competition, and pricing before you spend a dollar.

    Learn more: complete EDDM guide · how our EDDM works · EDDM vs. targeted · cost calculator · postcard design guide