Every Door Direct Mail · Solar

    EDDM for solar companies

    Solar sells to homeowners with the right roof and the intent to stay. That's a targetable neighborhood profile — not a blanket-everything play.

    Who your mail reaches — and why

    For solar, our advisor targets owner-occupied homes of solar-favorable age — housing stock old enough to own outright but new enough for straightforward installs, with a strict owner-occupancy floor (renters can't buy panels).

    We rank neighborhoods for solar by:

    • •Owner-occupied share (strict floor)
    • •Housing-stock age window (solar-favorable roofs)
    • •Distance from your install territory

    Every recommendation comes with a plain-language reason, and you can override it with a different audience in one click.

    Your neighborhoods, exclusively

    One business per neighborhood per category per month — when you book it, no competing solar offer shares those mailboxes that month.

    One all-in price

    From $0.86 per piece down to $0.66 at volume — printing, postage, and delivery included. A typical ~1,000-mailbox neighborhood runs about $1,000. Run your numbers.

    Campaigns that work for solar

    • →Savings-framed assessment offer with local install proof
    • →Incentive/deadline campaigns keyed to rebate windows
    • →"Panels on your street" social-proof creative

    Common questions

    Is direct mail still effective for solar?

    Solar's digital channels are saturated and expensive; the mailbox is comparatively quiet. A postcard aimed at owner-occupied, install-friendly housing stock reaches the decision-maker at home — where the roof is.

    What does EDDM cost for a solar company?

    One flat all-in rate covers printing, postage, and delivery: from $0.86 per piece, dropping to $0.66 at higher volumes. A typical neighborhood of about 1,000 mailboxes runs about $1,000. Try the numbers yourself with our free EDDM cost calculator.

    What should a solar postcard lead with?

    A concrete monthly-savings framing and a no-pressure assessment offer. Local proof (installs in this ZIP, local crew photos) counters the out-of-town-solar-rep fatigue many homeowners have.

    Why not just use the free USPS EDDM tool?

    You can — USPS delivers the mail either way, and we use the same postal rails. But the free tool only shows routes and takes your postage; it won't tell a solar business which neighborhoods are actually worth mailing, print your cards, bundle them to spec, or handle the forms and the post-office drop. That's the work that decides whether the campaign pays off, and it's what our flat rate includes.

    See the neighborhoods we'd recommend for your solar business.

    Create an account, drop a pin, and explore the map — recommendations, competition, and pricing before you spend a dollar.

    Learn more: complete EDDM guide · how our EDDM works · EDDM vs. targeted · cost calculator · postcard design guide